Founder & Managing Partner
Before forming True Creative, Jill Williams developed her vast experience in both agency and corporate marketing settings. The past 15 years she led clients like Jack Daniels Whiskey, Korbel Champagne, Caesars Casinos and Coors Light through event, promotional and brand marketing. She created national promotions partnering with the Super Bowl, NFL, Rascal Flatts, Brooks & Dunn, Indy 500 and the Kentucky Derby.
In 2007, she was tapped to lead marketing at Churchill Downs and the Kentucky Derby. In her 4 years as Churchill Downs’ Director of Marketing, she developed several innovative racing, entertainment and hospitality programs like the wildly popular night racing product, Downs After Dark.
Jill joined Bright Red/TBWA in 2011, and managed the U.S. advertising for The Islands of the Bahamas, the City of Pensacola and Pensacola International Airport, navigating projects through the maze of both city and national governments. Recently, Jill moved to Dothan, Alabama, and led The Downtown Group in the marketing and redevelopment of the heart of the “Circle City” – Downtown Dothan.
Erich S. Stefanovich
Executive Creative Director
While Erich is a master at making a brand and sales impact in the marketplace, his work is distinguished for the cultural impact he’s made on behalf of some of the world’s most celebrated tourist destinations across the globe. He was instrumental in leading the branding initiatives for The British Virgin Islands, The Islands of the Bahamas, Aruba and The Ritz-Carlton branded Resorts, Clubs and Residences worldwide.
He cut his creative teeth on both coasts at some of the industry’s most prestigious advertising agencies, including Young & Rubicam, TBWA/Chiat Day, GREY and Bright Red/TBWA, where he honed his ability to transform brands – and often those agencies – across all platforms.
His energy, business savvy and sheer passion for creating engaging work make him one of the great personalities in our industry. And one of the most inspiring. Ask him how he’s been so successful in the tourism industry and he’ll tell you, “I have a deep love, admiration and respect for the cultures, traditions and values of the people and their countries which I happily serve.”